Nudging the consumers to your brand
Driven by behavioral science insights
- Are you pressing the right buttons to drive consumers to your brand?
- Are you leveraging the most powerful heuristics used by consumers?
- Do you have the right architecture of choice to change consumer behavior?
Marketing is all about trying to change consumer behavior. Behavioral science, including behavioral economics, provides a comprehensive perspective as well as a powerful toolkit to solve marketing problems. Behavioral science isn’t just some fun ideas in several books by Nobel laureates. When applied to marketing, it’s a whole new way of looking at consumer behavior and developing a powerful strategy to drive consumer attention to your brand.
Drive consumers to your brand using behavioral economics, evolutionary psychology, and consumer neuroscience
We bring in the full power of behavioral science (including behavioral economics, evolutionary psychology, decision science, and neuroscience) to analyze consumer behavior and develop boosters that drive them in the desired way.
We go far beyond behavioral economics and System 1. We acknowledge that System 1 often reigns supreme, but we also learn that consumers are willing to engage with System 2 if they feel the need to.
If you’re a market leader, it’s for you to strategize and communicate to make it intuitive for consumers to continue to choose your brand (hand loyalty), but if you’re a challenger, System 2 could be your friend. It might be good for you to get the consumer out of her System 1 routine and bring her attention to your offer.
System 2 doesn’t necessarily mean the consumer uses an Excel sheet to calculate the pros and cons of all options! Often the consumer goes with the “satisficing” model. “Satisficing” is more in line with the practicality of the use and selection process.
Our solutions include:
BEaudit
A behavior that evaluates the degree of influence of the behavior’s marketing strategies and tactics. Do you have the best choice science to drive the brand that consumers buy? Is your offer best for you? Is your brand positioning right ?
BEprice
Beyond conjoint analysis and pricing techniques such as van Westendorp, it provides optimal pricing strategies and comprehensive perspective for creating value.
BEbrand
A behavioral science-based approach to evaluating and developing your brand. What is the “utility” of your brand in the minds of consumers under different conditions ? A key “representative” match for the category?
BExperience
Create important consumer behavior based on this approach. Behavioral science approaches that lead to normative, participatory, and unified experiences.
We use a behavioral science perspective, the Nudge framework and the Nudge tool-kit to address all aspects of marketing – from strategic approach, branding and communication to the evaluation of new concepts.
contact us
mail@behave-consulting.com